We realise that shopping mode is NO longer restricted to just ‘within’ a store environment
• Shoppers follow a Path-to-Purchase that includes activities at home and on the go as well as instore
• Our approach is to understand Brands, their shopper profiles and seek to gain behavioural insights across different channels in order to help develop an integrated and targeted retail hardware solutions that will drive effective instore activations and deliver results for your clients.
• POPP Unlimited seek to understand at which points on the PTP we should seek to influence and how best to engage shoppers on their journey through the different shopper zones
